Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

2 Jan 2015

WELCOMING 2015

Before we all get emotional , we would like to take the time to thank everyone that has joined us on our journey in 2014 - We've been truly blessed to have all these opportunities and support amongst our family, friends and even the MASHUPTRIBE .  

It's been tough but we thank all of you for believing in our vision for this label. When we started , we've been told its a label that isn't for everyone but we've had so much support since then - the MASHUPTRIBE is ever-growing and we thank you for that . We've met many independent designers along this journey and have made so many new friends and realized we are all in this together and will continue to support each other - So that this generation of creatives will be a force to be reckoned with.



We ask you to reminisce with us, here's a summary of 2014  in photos : 






1.  Our first overseas pop-up in Tokyo ,Japan with other Singaporean designers ( couldn't have done it without PARCO next Next, Thank you PARCO for giving this platform for young designers , when the news that PARCO next NEXT was closing came , we were heartbroken but we've successfully graduated - definitely wiser and more older now -  we couldn't have done it without you!!! Also thank you Daniel Boey for always looking out for us and believing in us <3 <3 ) >










2. A collab with Pioneer headphones : We got to pimp up their headphones and create a one-of a kind tee !!







3. Ran a series of D.I.Y workshops with the National library >>>










4. Got ourselves stocked at Superspace !!! ( When the news of the new store opening came , we were so excited . Thank you Bobby, Sam and Gilda for getting us to be part of Superspace . It's nice to have like-minded individuals supporting each other - and we hope to grow with Superspace in the near future ! )










5. So happy to have joined LahLahLand , thank you Ed and Sun for having us !! ( pic via Streething)










6. Pop-up event at @ LLL+ with Singapore and Thai Designers, thank you Ed and Sun for organizing this event , it was great to have gotten close to the designers over the past 5 days, and getting to know you guys ! See y'all in the near future !( pic courtesy of Chung )









7. OMG SEEING YELLE IN THE NOODLE JUMPER WAS THE MOST SURREAL EXPERIENCE EVER, we remember listening and dancing to her songs when we first started partying with the Butterfactory and in college . 










8. KIMONO KOLLAB - we made some one of a kind pieces with vintage kimonos for this pop-up : big thank you to Daniel Boey ( yet again ) and Noriko Collins for this !!! 










9. Our friend Charles invited MASH-UP to judge one of the Lasalle student's projects >>








10.  collaborated with C + C & co. , Natsuko  and Reds agency for our #mashupdigitribe campaign which lead to a exhibition in Canvas !









11.  #MASHUPDIGITRIBE guerilla fashion show and exhibition at Canvas. Thank you TEAM CANVAS  and all our talents / friends who helped out with this project !  Couldn't have done it without all of you !!













12. hosted two workshops making emoji badges at Canvas>>> 













13. Biggest achievement of 2014 : our first solo fashion show at Digital Fashion Week ( thank you TEAM DFW especially Frederick for all the help ! Also would like to thank Charina Widjaja for believing in us and helping us achieve one of our milestones  )







13. our first show overseas alongside Singapore designers of DFW in Bangkok Fashion Week, it was an honour to be handpicked to show amongside Singapore legends Max tan and Thomas wee . It was also great to have grown closer to Linda Hao of Yesah with this trip ( pic via pearnwstyle.com )









14 : LASTLY , all the BASH-UP parties leading up to the last BASH-UP party ever ( also the sad goodbye to Butterfactory ) Thank you Butterfactory for always supporting local young talents / designers , and always believing in the subcultures of Singapore






We want to excite and make the world a fun-ner place and once again , thank you for being part of this journey with us > we ask you to join us on our journey as we take on 2015 with a bang ! 




xoxoxo
MASH-UP

23 Jul 2014

#MASHUPDIGITRIBE

We're really stoked about our AW14/15 collection - This time we're collaborating with videographer Glenn Samson , photographer  Natsuko teruya and the creative team behind C+C&Co. 

For this collection, MASH-UP gives a visual manifestation of the world through YouTube stills, emoticons and internet lingo ; creating a variety of glitch images and prints splattered all over the collection creating a 'screen-grab' of the world as we see in 2014 - a world where emoticons and internet news threaten to take over our ability to express deep emotion and thought.




Check out some of these glitch art we found online : 








It is the year 2020 and we've put together a digital tribe for our upcoming campaign and lookbook with the models from Red Agency and featuring our main hypegirl Nadia Rahmat (@skinnykatwoman on instagram) Amazing Make-up and Hair by Hana Leong ! Check out the Behind the Scenes : 











MASH-UP challenges you to go offline and explore the world outside the www

look out for the campaign images out very soon ! (:

XX
MASH-UP

LOOKING FORWARD TO SEE YOU IN OUR #MASHUPDIGITRIBE






4 Feb 2013

SS13 : CYBER NDEBELE



Finally, our SS13 campaign is out !! It is inspired by the Ndebele tribes of Africa and the 1995 film HACKERS. We gathered a few of our friends for this campaign, Its perhaps our most colourful collection to date and we've introduced some swimwear pieces . Here it is, shot by Kenneth loe and make-up by Danie's sister and BASH-UP'S facepaint queen Paola Monasterios Tan :

;





Special thanks to Cheyenne , Belinda , Hosni and Imran for being the faces of cyber ndebele  

xx