14 Nov 2014

Les Femme d'Algers

Digital Fashion Week is finally over ! It's been a cray Month ...We would like to thank everyone that has contributed one way or another for this show - and Digital Fashion Week for this wonderful opportunity . So amazing to have met new friends and new fans , everyones support means the world to us .  

our SS15 is titled Les Femme d'Algers, this collection was inspired by artworks done about women during the Algerian War in the 60s. One of our starting points was a powerful set of portraits taken by Marc Garanger of the women who are staring defiantly into the camera. We were also inspired by the cubist series also titled Les femmes D'Alger by Pablo Picasso, which completely broke down the way women were 'stared at' as objects in previous orientalist paintings and freed them through cubism instead. Using the power of Art to create narratives where women were emancipated from traditional ways of seeing, we are trying to convey this toughness and emancipation in our own Mash-Up way. 

Expect the 'toughness' of a girl-gang in the use of motorcycle jacket elements, the deconstruction and fraying of fabrics and the use of leather. This 'toughness' gives way to soft and fresh materials like neoprene, jerseys and iridescent organdie. The colour palette travels from stark white to a darker engineered denim, as well as various prints in bright colours. The hand-crafted elements are brought back for this collection; expect hand-embroidered and sequinned sweatshirts, jackets and jumpsuits all part of the narrative. The silhouettes remain fresh and young with t-shirts, t-shirt dresses and sweatpants being deconstructed and re-worked. "

Check out a teaser campaign shot by the talented Joyce Lui feat our main hypegirl Nadia Rahmat and braids ( that took forever ) by Christian <3 <3 <3 

Still not really over #digitalfashionweek >> its our very first solo showcase and the very first time we showed 26 looks , can't believe we actually pulled it off . There were so many obstacles along the way but everything fell into the place in the end , check out this killer photo by Royston Neo >>
Some backstage shenanigans by Clarence Aw >>>>

no idea what's happening here >>>

Closeup of the PUMA shoes that were sponsored for the show > those sneaker wedges tho ! <3 <3 <3

detail shot of our sponsor >>Ziiro watches, that complimented our looks 

loaned a bunch of handmade harnesses and chokers from a local brand K.O.T.H >>>

How amazing are all the Berber face tattoos that are hand drawn by Tiffany ! >>> Here's Tiffany in action >>

The make-up look by Bodyshop really complimented the face tattoos >

Our current obsession with braids visualized by the team over at Label M >>

Selfie central happenin backstage >>>>

no idea what's happenin ? >> 

closeup of embroidery details >>

one of the acrylic nails getting stuck on the braids (don't know how that happens) >>>>

Dinu custom made some hats for our runway , they are sickkkk !!!!>>>
& now a closeup of some acrylic nails done by Rebecca , its got a piercing on the index finger  so cool !!!! 

Here's a rare photo of us together with the hosts of #digitalfashionweek ,Yvette and Rana is wearing our SS15 sequin  looks and killing it !!! They have been supporters of MASH-UP for a long time so its been amazing to hang out and see them during Digital Fashion Week  >>

After Digital Fashion Week in Singapore we flew to Bangkok to be part of the Singapore collective showcase showing alongside Thomas Wee, Max Tan and Yesah for Bangkok International Fashion Week , It was such an amazing experience . We met new friends and got to know fellow Singaporean designers, at the same time be part of the exciting energy of the fashion community in Bangkok

Here with Linda of Yesah with the BIFW schedule at Siam Paragon as our backdrop !

Reminisce Digital Fashion Week with us  via Youtube 

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