We're really stoked about our AW14/15 collection - This time we're collaborating with videographer Glenn Samson , photographer Natsuko teruya and the creative team behind C+C&Co.
For this collection, MASH-UP gives a visual manifestation of the world through YouTube stills, emoticons and internet lingo ; creating a variety of glitch images and prints splattered all over the collection creating a 'screen-grab' of the world as we see in 2014 - a world where emoticons and internet news threaten to take over our ability to express deep emotion and thought.
Check out some of these glitch art we found online :
It is the year 2020 and we've put together a digital tribe for our upcoming campaign and lookbook with the models from Red Agency and featuring our main hypegirl Nadia Rahmat (@skinnykatwoman on instagram) Amazing Make-up and Hair by Hana Leong ! Check out the Behind the Scenes :
MASH-UP challenges you to go offline and explore the world outside the www
look out for the campaign images out very soon ! (:
LOOKING FORWARD TO SEE YOU IN OUR #MASHUPDIGITRIBE